@willthomson__ ↗

Most product lookbooks suck.

This is concerning because over 85% of consumers prefer visual information over text.

Meaning they'd rather see your product in context than read a text block about it.

(Progress update on our interactive lookbook)

"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated. "

Paul Rand Tweet ↗

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