UQ’s latest collaboration with Patagonia is live. The Blue Heart of Europe is a region in the Balkans known for its rich history and diverse ecology. Thousands of hydropower projects are planned to be built, threatening the last wild rivers in Europe and local communities.
Upperquad designed and developed campaign materials for Patagonia's Blue Heart documentary including identity, art direction, web design and development. In addition to promoting the film, the website’s purpose also acts to raise awareness about the negative global impacts of hydropower and facilitate action.