Founded in 2014, Copper (formerly Prosperworks) set out to disrupt the world of traditional CRM software. They are dedicated to putting the end-user first by creating the best user experience possible – fast to deploy, easy to use, and built directly into G Suite.
Copper asked Ueno to completely reimagine their visual identity. Our first task was to give them an entirely new name. We came up with Copper because it conducts energy, and has been a crucial part of currency for hundreds of years.
We worked closely with the amazing Copper team to give them a new name, brand strategy, a new identity, tone of voice, a digital and an OOH presence. We designed the brand, website, developed the art direction and photography for all touch points.