I love the fun typographic play in the intro. It helps their brand name to stick with visitors. Smart! Then as I scroll down the page, the editorial content takes over. I love this look and feel.

Big photography and big typography with butter smooth transition is a fun experience. Vivid and bright colour helps each section to distinguish clearly.

Full-screen placeholder website with interesting hovering interaction with the beautifully designed background image.

Grids? Consistent alignment? Sometimes it is good to break the rules and create something unusual. I appreciate the different experience this simple website gives.