A report from Business Insider Intelligence suggested that mobile commerce will increase up to 45% by 2020. This design shows some of our ideas for horizontal swiping gestures that should help the user explore categories, related products, special offers and more content in a natural way. While in the early iPhone years, this gesture was unfamiliar to the users, nowadays it’s so widely spread that many iOS and even Android users have learned it and use it frequently. Check out more of our work here. Animation by @Lukáš Straňák
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