@willthomson__ β†—

Most product lookbooks suck.

This is concerning because over 85% of consumers prefer visual information over text.

Meaning they'd rather see your product in context than read a text block about it.

(Progress update on our interactive lookbook)

"Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product."

Jonathan Ive Tweet β†—

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